ExpertiseWith more than 20 years' experience in marketing communications, it is no surprise that I have worked in a wide range of industries and market sectors and have the ability to 'pick up' the key factors, the critical elements and the business priorities of an unfamiliar sector very quickly. The fundamental requirements of successful communications remain the same whether one is selling soap powder or financial consultancy, fridge-freezers or luxury yachts. I would also suggest that the reader doesn't become fixated by a perceived need for specific industry experience and media contacts. That is, in my view, a massively overrated asset: A good editor (for example) will not publish an editorial because he knows the sender, but, if he/she's worth their salt, on the basis of the value and importance of the story. Skills and techniques learnt in other sectors can often be invaluable when transferred to different markets rather than taking an 'it's always been done this way' approach. However, it is perhaps useful in terms of establishing my credibility, to list a few of the major market sectors in which I have achieved success over the years. I am of course happy to talk-through my work in any of these sectors should we establish a working relationship in the future: |
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